Elevate customer voices
Our Story
Ponder Insights was founded on a simple idea — listening leads to growth. We saw too many businesses making decisions without truly understanding their customers or employees, so we set out to change that. Today, our goal is to help organizations of all sizes gather meaningful feedback and turn it into clear, actionable insights that drive lasting success.
Human-centered design with powerful analytics
Our Purpose
Vision
Turning voices into vision
Values
Clarity, dignity, and accountability
Mission
Improve satisfaction, engagement, and retention
Goal
Make real-time feedback easy to collect, understand, and act upon
About Me
Hi, I’m Dawn Ponder, the founder of Ponder Insights. My career has always been about connecting people, technology, and insights to drive better decisions.
I bring a background in software and technology and have had the privilege of working with customers across the globe, helping organizations design and implement solutions that truly meet their needs. Over the years, I’ve specialized in customer survey implementation and analysis, turning feedback into clear, actionable recommendations that fuel growth and engagement.
My roots are in healthcare. I grew up in a family-owned adult foster home, where I learned firsthand the importance of listening with empathy and caring for others. After working in senior care early in my career, I went on to serve in the Peace Corps health sector, where I collaborated with communities to strengthen health education and resources. These experiences continue to shape my perspective on the importance of human-centered service.
Today, I bring together this mix of technology, global customer engagement, and healthcare experience to help organizations better understand and serve the people who matter most — their customers and employees.
